WORK EXPERIENCE

​

TOUCHNET | Lenexa, Kan.

​

Digital Content Manager, June 2021 - Present​

​​

• Managing producer of company podcast: book guests, prep topics, develop promotional content.

• Create and manage calendar, and write content for blogs, case studies, website copy, webinars, events and more

• Manage marketing program for more than 250 integrated partners

• Manage Apple Wallet marketing program for client launches

• Develop email nurture campaigns for new prospects

• Created and implemented team governance for project management software (Wrike)

​

ESSENSE OF AUSTRALIA | Lenexa, Kan.

​

Content Marketing Manager, March 2020 - June 2021

​

• Directed team of 8 cross-functional content specialists that manage social media accounts for 10 brands with more than 800K combined followers.

• Maintained productivity and moral during pandemic while team works remotely.

• Managed creative development including photography, videography and graphic design.

• Supervised influencer marketing program with more than 80 influencers annually

• Developed content marketing strategies for bi-annual collection launches.

• Supported more than 1,000 independent retailers with marketing assets.

• Collaborated cross-departmentally to create integrated campaigns.

• Responsible for research and recommendations on emerging media formats.

​

INQUEST MARKETING | Kansas City, Mo.

​

Director of Content Media, October 2015 - February 2020

​

• Directed team of five specializing in social media, public relations, content marketing and search engine marketing.

• Led client discovery workshops to develop strategic recommendations.

• Responsible for team training, professional development and researching of new media opportunities and formats to present to internal teams.

• Wrote new business proposals and develops strategies for new clients.

• Held team members accountable for quality work - on time and on budget.

• Directed production of comprehensive campaign media reports.

• Established SOPs as team grows to efficiently produce work.

• Grew team from one (me) to managing five team members in 3 years.

• Served as spokesperson for Price Chopper grocery stores for community relations and cooking segments on Kansas City morning shows.

• Continued performing public relations responsibilities for select clients.

​

Public Relations Specialist, November 2013 - October 2015

 

• Managed media relations for Price Chopper, Mosaic Life Care, and Frontier Justice for local Kansas City news media and national media.

• Maintained relationship with Harvesters on behalf of Price Chopper.

• Wrote long-form content for clients such as feature stories and company news.

• Wrote news releases and pitch stories on behalf of clients to news media.

• Monitored and reported on media coverage for clients.

• Served as managing editor for InQuest's blog.

​

Assistant Media Planner/Buyer, December 2012 - May 2015

​​

• Primary client served was Starlight Theatre in Kansas City.

• Planned media buys for all Broadway Series shows for 3 seasons.

• Developed and managed relationships with media sales representatives.

• Planned, negotiated and purchased traditional and digital media.

• Managed broadcast promotional schedules to increase awareness of shows.

• Reconciled invoices with detailed media orders.

​

SMITH & LOVELESS | Lenexa, Kan.

 

Marketing Intern, August-November 2012

​

• Planned social media content for upcoming trade shows.

• Wrote and distributed news releases for industry publications.

​

OGDEN PUBLICATIONS | Topeka, Kan.

​

Public Relations Intern, Summer 2012

​

• Assisted with projects relating to Mother Earth News Fair including prepping guest for interviews, content for events and media relations.

​

LIED CENTER OF KANSAS | Lawrence, Kan.

​

Student Marketing Assistant, May 2011 - August 2012

​​

• Served as president for Lied Center Student Organization.

• Planned bonus events with season line up to grow student engagement.

• Assisted with content development for new season line up.

• Wrote news releases used for local media relations.

  

LYRIC OPERA OF KANSAS CITY | Kansas City, Mo.

​

Marketing Intern, Summer 2011

​​

• Managed restaurant partnerships for next season, doubled participation.

• Implemented media clip tracking system.

• Wrote news releases and monthly newsletters.

​

505 Bar | Pittsburg, Kan.

​

General Manager, February 2005 - July 2010

​

• Oversaw daily operations and 25 employees

• Headed staffing, training and scheduling

• Managed marketing and social media

• Booked entertainment and planned events

​

EDUCATION

​

University of Kansas, William Allen White School of Journalism

​

Bachelor of Science in Journalism - Strategy Communications, December 2012

​

​

VOLUNTEER/OTHER EXPERIENCE

​

Centurions Leadership Program

Greater Kansas City Chamber of Commerce

Spring Class of 2021

• Volunteered more than 100 hours in 2 years

• Planned and executed a 2-day virtual leadership retreat for 80 people

• Planned and executed a 3-day benchmarking trip to Pittsburgh, PA for 60 people

​

Starlight Theatre

 

Starry Night at Starlight

All Star Fundraiser 2021​

​

After Hours at the Towers - Committee

Marketing Chair 2016, 2018, 2019

Event Chair 2017

​

GKC - Public Relations Society of America

​

Board of Directors

Membership Chair 2013-2015

Professional Development Chair 2016

Operations Chair 2017

​

Cellist

​

Southeast Kansas Symphony, 2003-2010

Pittsburg State University Chamber Orchestra, 2003-2006​