JESSICA D. CROZIER
RESUME

WORK EXPERIENCE

TOUCHNET | Lenexa, Kan.

Digital Content Manager, June 2021 - Present

  • Managing producer of company podcast: book guests, prep topics, develop promotional content.

  • Create and manage calendar, and write content for blogs, case studies, website copy, webinars, events and more

  • Manage marketing program for more than 250 integrated partners

  • Manage Apple Wallet marketing program for client launches

  • Develop email nurture campaigns for new prospects

  • Created and implemented team governance for project management software (Wrike)

ESSENSE OF AUSTRALIA | Lenexa, Kan.

Content Marketing Manager, March 2020 - June 2021

  • Directed team of 8 cross-functional content specialists that manage social media accounts for 10 brands with more than 800K combined followers.

  • Maintained productivity and moral during pandemic while team works remotely.

  • Managed creative development including photography, videography and graphic design.

  • Supervised influencer marketing program with more than 80 influencers annually

  • Developed content marketing strategies for bi-annual collection launches.

  • Supported more than 1,000 independent retailers with marketing assets.

  • Collaborated cross-departmentally to create integrated campaigns.

  • Responsible for research and recommendations on emerging media formats.

INQUEST MARKETING | Kansas City, Mo.

Director of Content Media, October 2015 - February 2020

  • Directed team of five specializing in social media, public relations, content marketing and search engine marketing.

  • Led client discovery workshops to develop strategic recommendations.

  • Responsible for team training, professional development and researching of new media opportunities and formats to present to internal teams.

  • Wrote new business proposals and develops strategies for new clients.

  • Held team members accountable for quality work - on time and on budget.

  • Directed production of comprehensive campaign media reports.

  • Established SOPs as team grows to efficiently produce work.

  • Grew team from one (me) to managing five team members in 3 years.

  • Served as spokesperson for Price Chopper grocery stores for community relations and cooking segments on Kansas City morning shows.

  • Continued performing public relations responsibilities for select clients.

Public Relations Specialist, November 2013 - October 2015

 

  • Managed media relations for Price Chopper, Mosaic Life Care, and Frontier Justice for local Kansas City news media and national media.

  • Maintained relationship with Harvesters on behalf of Price Chopper.

  • Wrote long-form content for clients such as feature stories and company news.

  • Wrote news releases and pitch stories on behalf of clients to news media.

  • Monitored and reported on media coverage for clients.

  • Served as managing editor for InQuest's blog.

Assistant Media Planner/Buyer, December 2012 - May 2015

  • Primary client served was Starlight Theatre in Kansas City.

  • Planned media buys for all Broadway Series shows for 3 seasons.

  • Developed and managed relationships with media sales representatives.

  • Planned, negotiated and purchased traditional and digital media.

  • Managed broadcast promotional schedules to increase awareness of shows.

  • Reconciled invoices with detailed media orders.

SMITH & LOVELESS | Lenexa, Kan.

 

Marketing Intern, August-November 2012

  • Planned social media content for upcoming trade shows.

  • Wrote and distributed news releases for industry publications.

OGDEN PUBLICATIONS | Topeka, Kan.

Public Relations Intern, Summer 2012

  • Assisted with projects relating to Mother Earth News Fair including prepping guest for interviews, content for events and media relations.

LIED CENTER OF KANSAS | Lawrence, Kan.

Student Marketing Assistant, May 2011 - August 2012

  • Served as president for Lied Center Student Organization.

  • Planned bonus events with season line up to grow student engagement.

  • Assisted with content development for new season line up.

  • Wrote news releases used for local media relations.

  

LYRIC OPERA OF KANSAS CITY | Kansas City, Mo.

Marketing Intern, Summer 2011

  • Managed restaurant partnerships for next season, doubled participation.

  • Implemented media clip tracking system.

  • Wrote news releases and monthly newsletters.

505 Bar | Pittsburg, Kan.

General Manager, February 2005 - July 2010

  • Oversaw daily operations and 25 employees

  • Headed staffing, training and scheduling

  • Managed marketing and social media

  • Booked entertainment and planned events

EDUCATION

University of Kansas, William Allen White School of Journalism

Bachelor of Science in Journalism - Strategy Communications, December 2012

VOLUNTEER/OTHER EXPERIENCE

Centurions Leadership Program


Greater Kansas City Chamber of Commerce

Spring Class of 2021

  • Volunteered more than 100 hours in 2 years

  • Planned and executed a 2-day virtual leadership retreat for 80 people

  • Planned and executed a 3-day benchmarking trip to Pittsburgh, PA for 60 people

Starlight Theatre

 

Starry Night at Starlight

All Star Fundraiser 2021​

After Hours at the Towers - Committee

Marketing Chair 2016, 2018, 2019

Event Chair 2017

GKC - Public Relations Society of America

Board of Directors

Membership Chair 2013-2015

Professional Development Chair 2016

Operations Chair 2017

Cellist

Southeast Kansas Symphony, 2003-2010

Pittsburg State University Chamber Orchestra, 2003-2006

 
 
SOFTWARE PROFICIENCIES

Office Tools

Microsoft Word, Excel, PPT

Google Drive Apps

Gmail, Outlook

 

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Design

Photoshop

InDesign

Premier (Video)

Canva

 

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Social Media

Facebook

LinkedIn

Instagram

Twitter

TikTok

Snapchat

YouTube

 

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Social Media Mgmt

Hootsuite

Later

Sendible

 

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Website CMS

Wordpress

Wix

Composite

Sitecore

 

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Media Monitoring

Cision

IQ Media

Meltwater

BurrellesLuce

 

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Project Mgmt

Wrike

Workamajig

 

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Reporting/Analytics 

Google Analytics

Google Tag Manager

Social Analytics

NinjaCat

 

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CAREER/SOFT SKILLS

Copywriting

Content Marketing

Brand Strategy

Strategic Planning

Public Relations

Public Speaking

 

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Communication

Leadership

Organization

Project Mgmt

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Image by Gabriel Garcia Marengo